Have you ever met someone who couldn’t stop talking about themselves? Frustrating, isn’t it? Now imagine the same scenario in an important sales meeting, presentation, or a negotiation. Would you buy from this person? I thought so.

Sadly, many professionals suffer from this need to be the protagonist in every conversation. And in this article, you’ll understand that to succeed you’ve got to be the guide, not the hero.

Being the “HERO” in the Business World.

As a surgical sales rep I’ve been in hundreds of medical conventions. During one of them, someone told me that my main competitor was just about to talk about their new…